Gross Margin Calculator
The Gross Margin Calculator computes the gross margin ratio from revenue and cost of goods sold (COGS). See your gross profit, gross margin percentage, and markup ratio instantly — essential for pricing decisions, profitability analysis, and financial reporting.
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What is Gross Margin?
Gross margin is the ratio of gross profit to revenue, expressed as a percentage. Gross profit equals revenue minus cost of goods sold (COGS). A gross margin of 40% means that for every $1 in sales, the company retains $0.40 after covering direct production costs.
Gross margin varies significantly by industry: software companies often exceed 80%, retail averages 25-50%, and grocery stores typically see 20-30%. Tracking gross margin helps businesses set prices, control costs, and benchmark against competitors.
Formule ed Equazioni Utilizzate
Questo Gross Margin Calculator utilizza 5 equazioni fondamentali:
1 Gross Margin Percentage ▼
Revenue of $500,000 with COGS of $300,000: Gross Margin = ($200,000 / $500,000) × 100 = 40%.
2 Gross Profit ▼
Revenue $500,000 - COGS $300,000 = Gross Profit $200,000.
3 Markup Percentage ▼
With $200K profit on $300K COGS: Markup = ($200K / $300K) × 100 = 66.7%. Note: markup and margin are different calculations.
Come Usare Questo Calcolatore
Per utilizzare questo Calcolatore di Rapporto, segui 3 semplici passaggi:
Inserisci i Valori
Digita i valori noti nei campi di input. Lascia un campo vuoto: è il valore incognito che il Calcolatore di Rapporto risolverà.
Scegli la Modalità
Seleziona la modalità: Risolvi, Semplifica o Scala. Ogni modalità applica equazioni diverse ai tuoi valori di input.
Ottieni i Risultati
Fai clic su Calcola. La schermata dei risultati mostra la risposta con una barra grafica del rapporto, un grafico a torta e una spiegazione dettagliata passo dopo passo.
Problemi di Esempio e Soluzioni Passo dopo Passo
Ecco 3 problemi di esempio con soluzioni dettagliate passo dopo passo che utilizzano questo calcolatore:
Input 1 Revenue $250,000 and COGS $150,000
Input 2 Product costs $12 to make, sells for $30
Input 3 Target 35% margin, COGS is $65
Domande Frequenti
What is the difference between gross margin and net margin? ▼
Gross margin only subtracts COGS from revenue. Net margin subtracts ALL expenses (COGS, operating costs, taxes, interest). Gross margin is always higher than net margin because it excludes overhead costs.
What is a good gross margin percentage? ▼
A 'good' gross margin depends on industry. Software/SaaS: 70-90%. Retail: 25-50%. Manufacturing: 25-40%. Food service: 55-65%. Compare against industry benchmarks rather than an absolute number.
How is gross margin different from markup? ▼
Gross margin divides profit by revenue (selling price). Markup divides profit by cost. A 50% margin equals a 100% markup. A 33.3% margin equals a 50% markup. They describe the same profit from different perspectives.
How do I improve gross margin? ▼
Increase prices, negotiate lower supplier costs, reduce waste in production, switch to higher-margin products, or improve manufacturing efficiency. Even small margin improvements compound across volume.
Can gross margin be negative? ▼
Yes. Negative gross margin means the company sells products for less than they cost to make (COGS exceeds revenue). This is unsustainable long-term but may occur during market entry, liquidation, or loss-leader strategies.